Salmo: Wholesale e-commerce on Spree
Salmo automated wholesale inventory and order processing while distributors could find and order products easily.

The idea
Salmo is one of the largest manufacturers of fishing and tourism equipment in Europe. They needed a B2B e-commerce platform that could handle large volumes of wholesale transactions and integrate with their existing Finewin warehouse management system. The goal was an e-shop that displays Salmo’s extensive product range while automating inventory updates and order processing.
What we built
An e-commerce platform on Spree Commerce and Ruby on Rails with warehouse integration:
- Finewin warehouse integration Real-time inventory updates for both customers and managers.
- Automated order processing Reduced manual intervention, minimizing errors and improving efficiency
- Custom admin dashboard A view of sales, inventory, and customer data for managers.
- Clear wholesale interface Efficient design for easy navigation and product discovery by wholesalers
The result
A B2B e-commerce platform handling wholesale operations efficiently. Real-time inventory data reduced the risk of overselling or stockouts. Automation cut the administrative burden on managers. Wholesalers benefited from a user-friendly interface that simplified product search and order placement, contributing to increased sales and market reach.


