Salmo: Wholesale e-commerce on Spree
Salmo automated wholesale inventory and order processing while letting distributors find and order products easily.
The idea
Salmo, one of the largest manufacturers of fishing and tourism equipment in Europe, wanted an e-shop that displays its extensive product range while automating inventory updates and order processing. A wholesaler of this size needs a B2B e-commerce platform that handles large volumes of wholesale transactions and integrates with its warehouse management system, in Salmo’s case Finewin.
What we built
An e-commerce platform on Spree Commerce and Ruby on Rails with warehouse integration:
- Finewin warehouse integration Real-time inventory updates for both customers and managers
- Automated order processing Reduced manual intervention, minimizing errors and improving efficiency
- Custom admin dashboard A view of sales, inventory, and customer data for managers
- Clear wholesale interface Efficient design for easy navigation and product discovery by wholesalers
The result
We built a B2B e-commerce platform that handled wholesale operations efficiently. Real-time inventory data reduced the risk of overselling or stockouts. Automation cut the administrative burden on managers. Wholesalers benefited from a user-friendly interface that simplified product search and order placement, contributing to increased sales and market reach.
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