Salmo: Wholesale e-commerce on Spree
A Spree Commerce platform for wholesale e-commerce: product catalogue, bulk ordering, and distributor account management.

The idea
Salmo is one of the largest manufacturers of fishing and tourism equipment in Europe. They needed a B2B e-commerce platform that could handle large volumes of wholesale transactions and integrate with their existing Finewin warehouse management system. The goal: an e-shop that showcases Salmo’s extensive product range while automating inventory updates and order processing.
What we built
An e-commerce platform on Spree Commerce and Ruby on Rails with warehouse integration:
- Finewin warehouse integration Real-time inventory updates, keeping inventory current for both customers and managers
- Automated order processing Reduced manual intervention, minimizing errors and improving efficiency
- Custom admin dashboard A comprehensive view of sales, inventory, and customer data for managers
- Clear wholesale interface Efficient design for easy navigation and product discovery by wholesalers
The result
A B2B e-commerce platform handling wholesale operations efficiently. Real-time inventory data reduced the risk of overselling or stockouts. Automation cut the administrative burden on managers. Wholesalers benefited from a user-friendly interface that simplified product search and order placement, contributing to increased sales and market reach.


