Pizza Lulu: Custom pizza ordering platform
We built an e-commerce platform with an interactive pizza configurator. It includes a custom toppings builder, order management, and delivery integration.
The idea
At the time, Pizza Lulu operated across Riga, Jūrmala, and Limbaži with both delivery and takeaway. Ordering by phone, as Pizza Lulu mostly did, is slow for customers, error-prone for staff, and impossible to scale during peak hours.
Online ordering needs a system that handles the full menu, supports customization (Pizza Lulu customers loved building their own pizzas), and feeds orders directly into the kitchen workflow without adding staff.
What we built
Working with design studio Asketic Riga, we developed a custom e-commerce platform from scratch.
- Interactive pizza builder Drag-and-drop toppings with real-time price updates and a preview of the creation before ordering
- Full menu with smart ordering Ready-made pizzas, drinks, sides, and combo deals, all with one-click add to cart
- Order management API Orders flowing directly from the website to the kitchen's internal system, without manual re-entry or missed orders
- Multi-location delivery Automatic routing based on delivery address to the nearest restaurant, with delivery time estimates
- Responsive design Works on phones, tablets, and desktops, since most orders came from mobile
The result
Online orders grew steadily, reducing phone queue pressure during peak hours. The pizza builder became a customer favorite, with average order value increasing as people added more toppings. Kitchen staff stopped re-typing orders from phone calls, eliminating transcription errors. The platform handled Friday/Saturday peak loads without issues.
Responsive, flexible and creative. IT House often understood our wishes and needs even better than we did ourselves. They were very easy to work and communicate with.
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