Custom e-commerce development
An office supply e-commerce site built with Ruby on Rails, integrated with Finewin for real-time inventory management.
Project overview
“Biroja Centrs” is an office supply store in Latvia. It offers a wide range of office products and photocopying services and serves as an official SHARP office equipment representative. The store operates both online and offline, with the primary goal of the online platform being to display its extensive product catalogue.
The online presence enables potential customers to easily browse products by category and place orders, even though the primary sales channel remains offline. The e-commerce platform was developed using custom Ruby on Rails development to ensure a robust, scalable, and user-friendly solution.
Execution
The development of Biroja Centrs’ online store involved several key phases, focusing on creating a seamless integration between the online and offline sales channels.
Design and Development:
- User Interface (UI) and User Experience (UX) Design: We focused on designing a clean and intuitive interface that makes it easy for users to find products. The design process included creating wireframes, prototypes, and conducting user testing to ensure a seamless shopping experience.
- Backend Development with Ruby on Rails: Ruby on Rails was selected for its efficiency and flexibility in developing custom e-commerce solutions. The backend was designed to handle a large product catalog and support various functionalities such as advanced search and filtering options.
- Product Catalog Management: We developed a robust product catalog system that allows easy management of products, categories, and pricing. The system supports bulk uploads and updates, making it simple for the Biroja Centrs team to keep the catalog up-to-date.
- Order Management System: An integrated order management system was developed to streamline the ordering process. This system includes order tracking, status updates, and notifications to ensure customers are kept informed throughout their purchase journey.
Project results
Biroja Centrs’ online platform has successfully enhanced their visibility and accessibility, contributing to the overall growth of the business. Key outcomes include:
- Increased Product Visibility: The online catalog has made it easier for potential customers to discover the wide range of products offered by Biroja Centrs.
- Streamlined Ordering Process: Customers can now conveniently place orders online, reducing the time and effort required to purchase office supplies.
- Enhanced Customer Experience: The user-friendly interface and efficient search functionality have received positive feedback from users, highlighting the ease of navigating and finding products.
- Operational Efficiency: The integration with the offline sales system has improved inventory management and order processing, ensuring a smooth operation across both channels.
- Positive Business Impact: The online platform has contributed to an increase in overall sales and customer satisfaction, reinforcing Biroja Centrs’ position as a leading office supply store in Latvia.
The collaboration between IT House and Biroja Centrs has resulted in a robust and scalable e-commerce solution that supports the business’s growth and enhances customer experience.