Custom e-commerce development using Ruby on Rails
A custom Ruby on Rails e-commerce platform for Brill & Co, Sweden's leading importer of quality beer and other beverages.
Project Overview
Brill & Co is one of Sweden’s leading and oldest importers of quality beer, working with some of the world’s highest-rated beers and breweries. They were also the first to distribute Swedish craft beer. Their portfolio includes beer, spirits, wine, cider, apple must, and sake. Brill & Co sells and distributes all over Sweden, catering to a diverse clientele ranging from bars and pubs to fine dining restaurants and local eateries.
Execution
IT House developed a comprehensive e-commerce platform for Brill & Co using custom Ruby on Rails development. The platform provides detailed information about their wide range of drinks and features sophisticated filtering, sorting, and search functionalities to enhance user experience. Given the regulatory constraints on alcohol trading in Sweden, pricing information is accessible only to legal entities.
The development process focused on creating a user-friendly and efficient system that caters to the specific needs of Brill & Co’s diverse clientele. The platform ensures easy navigation and quick access to product information, allowing customers to find their desired beverages effortlessly. The sophisticated search and filtering capabilities enable users to refine their searches based on various criteria, making the shopping experience seamless and enjoyable.
Project Results
The Ruby on Rails e-commerce platform for Brill & Co has successfully met their needs, resulting in several positive outcomes. The platform’s sophisticated filtering, sorting, and search functionalities have significantly enhanced user experience, making it easier for customers to find and purchase their desired products. The restriction of pricing information to legal persons ensures compliance with Swedish regulations, while still providing a robust and efficient shopping experience.
The collaboration between IT House and Brill & Co has resulted in a highly functional and user-friendly e-commerce platform that supports the company’s operations and enhances its ability to serve its diverse clientele effectively.