Custom e-commerce development with Ruby on Rails

Custom e-commerce development with Ruby on Rails

A visually attractive and user-friendly web app for pizza ordering and customization, developed using Ruby on Rails, with API integration.

Custom e-commerce development with Ruby on RailsCustom e-commerce development with Ruby on Rails
Client
Pizza Lulu
Year
2014
Services
eCommerce Development
Platform
Web and Mobile

Project overview

Pizza Lulu offers delicious and hot pizzas in Riga, Jurmala, and Limbazi (Latvia), available for delivery or takeaway. To enhance their customer experience, Pizza Lulu required a visually appealing and user-friendly website that facilitates easy ordering. In collaboration with Asketic Riga, IT House developed a custom e-commerce solution that not only looks great but also provides a seamless pizza-ordering experience. The website allows users to order ready-made pizzas or use the Pizza Builder feature to create their own masterpieces.

Custom e-commerce development with Ruby on Rails

Execution

The development of Pizza Lulu’s website focused on creating an engaging and efficient platform for ordering and customising pizzas.

Design and Development:

  • User Interface (UI) and User Experience (UX) Design: Collaborating with Asketic Riga, we created a visually attractive and intuitive design. The process included wireframing, prototyping, and user testing to ensure a delightful user experience.
  • Backend Development with Ruby on Rails: Ruby on Rails was chosen for its flexibility and efficiency. The backend was designed to handle high traffic volumes and support complex functionalities such as the pizza builder.
  • Pizza Builder Feature: An interactive pizza builder was developed, allowing users to customise their pizzas with various toppings and ingredients, enhancing their ordering experience.

Project results

Pizza Lulu’s new website has significantly improved the customer experience, leading to several positive outcomes:

  • Enhanced User Engagement: The visually appealing design and interactive pizza builder feature have increased user engagement and satisfaction.
  • Streamlined Ordering Process: The seamless integration with the order management tool ensures efficient order processing and reduces manual work for the staff.
  • Increased Sales: The user-friendly interface and convenient ordering options have contributed to a rise in online orders and customer retention.
  • Positive Feedback: The website has received excellent feedback for its design, usability, and the innovative pizza builder feature.

The collaboration between IT House and Pizza Lulu has resulted in a robust and engaging e-commerce solution that not only meets customer needs but also supports the growth of the business.