We've launched our own marketplace
We took our own car rental marketplace through two accelerators (Startupbootcamp and Ignite 100), traveled across countries to sell it, and lived the chicken-and-egg problem every marketplace founder knows.
Beyond templates and platforms
Custom marketplaces,
built around your rules.
When Sharetribe isn't enough. We build custom marketplace platforms from scratch, including rental, product, service, and multi-vendor marketplaces with complex business logic, custom transaction flows, and full code ownership.
30+
marketplaces built
Since 2003
building web platforms
Own marketplace
built and launched
When you need a custom marketplace
Your business logic is unique
Complex pricing models, multi-sided transactions, custom commission structures, or approval workflows that no off-the-shelf platform can handle. You need a marketplace built around your own rules.
You've outgrown your current platform
You started on Sharetribe, WordPress, or another tool. It got you to market. But now you need features the platform can't support. Custom search, advanced analytics, multi-vendor management, or integrations with your existing systems.
You need full control and ownership
You pay no monthly fees, keep full ownership, and face no feature limits. Your code, your infrastructure, your data. Scale without asking permission. Modify anything without waiting for a platform roadmap.
How a custom marketplace project works
01
Discovery & architecture
We map your marketplace model, covering who sells, who buys, how transactions work, what makes your platform different. Then we design the technical architecture.
02
Build in sprints
We release as soon as something is ready. Small changes go live within days; bigger features are split into small steps so nothing drags on. You can test with real users and change course before we move on.
03
Launch & grow
Deployment, monitoring, onboarding support. Then we help you iterate based on what your first users actually do.
The first call is free. Bring your questions, leave with a clear next step.
Book a free callBuilding marketplaces since 2007
We were building marketplaces years before we started working with Sharetribe. We've built our own marketplace and lived every problem founders run into. Our advice comes from running our own marketplace.
Real advice on the hard questions
Which side to seed first, how to set your commission, how onboarding should work, when to invest in supply or demand. Our answers come from running our own marketplace.
Your business model matters as much as your code
Most agencies can build your platform. We'll tell you if your commission model could sink your marketplace, and help you fix it before launch.
30+ marketplaces and counting
We've shipped rental, product, service, booking, multi-vendor, peer-to-peer, and reverse marketplaces. Pattern recognition matters when every marketplace shares the same hard problems under different surfaces.
Your code, your infrastructure, your data
You keep full margins, full ownership, and freedom from anyone else's roadmap. Scale on your own terms, modify anything, and own everything you build.
Senior team that stays
A dedicated project manager backed by senior developers who know your marketplace. On complex problems, our founder joins the team to help find the best solution. After launch you get documentation, monitoring, and a 3-month code warranty.
Not sure if you need custom? If you’re exploring platforms, start with our Sharetribe expertise page, and we’ll help you decide.
Our first-sprint guarantee
If after the first sprint you don't feel like we're the right partner, we stop and don't invoice for that sprint.
If we're the wrong fit, we'll say so on the first call and point you to a better option.
Book a free call
Related work
RentMama: Car rental marketplace
A custom marketplace for car rental search, fleet management, and renter-to-company communication.
Read case study →
The Octopus Club: Parent marketplace, concept to investment
Launched in about seven months and helped attract £150,000 in pre-revenue funding.
Read case study →
Bergzeit: Mountain sports tours marketplace
A Sharetribe marketplace for booking guided mountain tours, with custom availability, advanced booking system, and branded design.
Read case study →Ready to talk about your project?
Tell us what you're building and we'll tell you how we'd approach it.