We've launched our own marketplace
We took our own car rental marketplace through two accelerators (Startupbootcamp and Ignite 100), traveled across countries to sell it, and lived the chicken-and-egg problem every marketplace founder knows.
Beyond templates and platforms
Custom marketplaces,
built around your rules.
When Sharetribe isn't enough. We build custom marketplace platforms from scratch: rental, product, service, and multi-vendor marketplaces with complex business logic, custom transaction flows, and full code ownership.
30+
marketplaces built
Since 2003
building web platforms
Own marketplace
built and launched
When you need a custom marketplace
Your business logic is unique
Complex pricing models, multi-sided transactions, custom commission structures, or approval workflows that no off-the-shelf platform can handle. You need a marketplace built around your rules, not a platform's limitations.
You've outgrown your current platform
You started on Sharetribe, WordPress, or another tool. It got you to market. But now you need features the platform can't support. Custom search, advanced analytics, multi-vendor management, or integrations with your existing systems.
You need full control and ownership
No monthly platform fees, no vendor lock-in, no feature limits. Your code, your infrastructure, your data. Scale without asking permission. Modify anything without waiting for a platform roadmap.
How a custom marketplace project works
01
Discovery & architecture
We map your marketplace model: who sells, who buys, how transactions work, what makes your platform different. Then we design the technical architecture.
02
Build in sprints
Working software every 1 to 2 weeks. You see real progress, test with real users, and adjust before we go further. No big-bang launches.
03
Launch & grow
Deployment, monitoring, onboarding support. Then we help you iterate based on what your first users actually do, not what you assumed they'd do.
The first call is free. Bring your questions, leave with a clear next step.
Book a free callMarketplace experience, not only marketplace code
We've built our own marketplace and lived every problem founders run into. That's why our advice is different from agencies who've only ever built for clients.
Real advice on the hard questions
Which side to seed first, how to structure your commission model, what your onboarding flow should look like, when to invest in supply vs. demand: our answers come from running a real marketplace, not from reading about it.
Your business model, not only your code
Most agencies can build your platform. We'll also tell you why your commission model might kill your marketplace faster than bad code, and help you fix it before launch, not after.
30+ marketplaces and counting
Rental, product, service, booking, multi-vendor, peer-to-peer, reverse marketplaces: we've shipped them all. Pattern recognition matters when every marketplace shares the same hard problems under different surfaces.
Your code, your infrastructure, your data
No platform fees eating into your margins. No vendor lock-in. No feature limits set by someone else's roadmap. Scale on your own terms, modify anything, and own everything you build.
Senior team that stays
A dedicated project manager backed by senior developers who know your marketplace. Our founders review every sprint. After launch you get documentation, monitoring, and a 3-month code warranty, not radio silence.
Not sure if you need custom? If you’re exploring platforms, start with our Sharetribe expertise page, and we’ll help you decide.
Our first-sprint guarantee
If after the first sprint you don't feel like we're the right partner, we stop and don't invoice for that sprint.
If we're the wrong fit, we'll say so on the first call and point you to a better option.
Book a free callRelated work
RentMama: Our own car rental marketplace
A custom Ruby on Rails marketplace we built ourselves: car rental search, fleet management, and renter-to-company communication.
Read case study →
The Octopus Club: Parent marketplace, concept to investment
A Sharetribe Flex marketplace for parents to trade baby and kids' items, built from MVP to investment-ready, with handmade seller features.
Read case study →
Bergzeit: Mountain sports tours marketplace
A Sharetribe Flex marketplace for booking guided mountain tours: custom availability, advanced booking system, and branded design.
Read case study →Ready to talk about your project?
The first call is free. Tell us what you're building and we'll tell you how we'd approach it.