OwnOutdoors: Outdoor tours marketplace

A Sharetribe marketplace for booking outdoor tours, with map view, instant payments, and a membership subscription model.

Client
OwnOutdoors
Platform
Sharetribe Go
OwnOutdoors home page with a tours and activities search bar, two kayakers and activity category tiles

The idea

OwnOutdoors is a marketplace conceived by young entrepreneurs to serve kayak and snorkeling tour operators, fishing charters, and other outdoor activity providers. These operators face challenges launching their businesses online, including costs, website design, SEO, booking systems, and secure payments. OwnOutdoors is built to solve all of that in one place.

What we built

We’ve worked together since 2018, with enhancements well beyond the default Sharetribe platform:

  • Map view integration A map view on the same page as listings, essential for location-based discovery and not available by default in Sharetribe GO
  • Stripe payment modifications Immediate payment release and refundable deposits for smooth, secure transactions
  • Availability calendar enhancements Hourly features, date availability management, and minimum duration settings for flexible booking
  • CSV location uploads Bulk upload of locations via CSV files, so sellers manage multiple listings more easily
  • External integration script A script allowing sellers to use OwnOutdoors booking functionality on their own websites
  • Membership fee and affiliate program Membership fees and an affiliate program to encourage user engagement and growth
  • FareHarbor integration Pulled in listings from FareHarbor, expanding the range of available activities
  • White-labeled pages Option for hotels to represent activities to their customers under their own branding

The result

The marketplace grew beyond a basic Sharetribe setup into a full booking platform with hotel partnerships and affiliate revenue. Map view and custom calendar features gave activity providers tools that the default Sharetribe GO platform doesn’t offer. FareHarbor integration expanded the range of available bookings, while white-labeled pages opened a hotel partnership channel. Stripe modifications simplified transactions, and the affiliate program and membership fees added sustainable revenue streams.

They even helped shape my business idea and suggested better solutions. They're super responsive and transparent, and the process is easy for non-technical founders to follow. I always recommend IT House.

Ian Sawh
Ian Sawh CEO, OwnOutdoors · United States

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There is never an issue that cannot be solved. They're always happy to discuss things and find the best way forward. We've been working together since the very beginning of The Octopus Club, from concept to investment.

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In our collaboration with IT House over 2 years, they were insightful and excellent in communication. Whenever we faced challenges, they provided us with cost-effective solutions. We found the right development partner.

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From Day 1, we've made continuous improvement steps together. Their experience from other marketplace projects gives us helpful advice on operational challenges and how to prioritize both customer and tour operator needs.

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