E-Commerce Solutions

E-commerce solutions around the world

In 2016, total retail sales across the globe will reach $22.049 trillion, up 6.0% from the previous year. eMarketer estimates sales will top $27 trillion in 2020.

The Internet has changed the way people shop and interact with businesses. With the worldwide base of broadband Internet users (including fixed and wireless) in the 3 billion range as 2015 began, eCommerce has become a frequently used term to refer to a wide range of technology-driven opportunities, from online retail purchases to mobile banking.

With great deals, fast and free shipping, free return guaranties, and simple cost comparisons from the comfort of their homes, more and more consumers are choosing to shop online instead of in stores.

According to Plunkett Research Sectors that are proliferating online include the sale of entertainment products, event tickets, travel, apparel, and consumer electronics.

Professional consultations, specification analysis, risk, and budget estimates, quick prototypes, proof of concepts, or minimum viable product (MVP), this is all you can get at IT House even before you commit to full-scale development.

Start you project with IT House right now

Is custom development e-commerce solution right for you?

You don’t need another e-commerce platform. Whether you’re in retail, digital, publishing, or media, you want your eCommerce shop to work for you, not the other way around. You need a solution that extends your core business to a new, more significant customer base and growth opportunities.

Stand-alone e-commerce systems that power a storefront are yesterday’s technology.

Customized eCommerce software is designed to resolve shortcomings of global eCommerce platforms, reduce complexity, increase speed, and adjust to your systems and procedures. It’s not just another web-front – it is an extension of your business. Well developed eCommerce platforms manage your business transaction smoothly. Therefore Tailor-made solutions to simplify the checkout process, achieve better cart page experience, and eliminate stumbling blocks, to create a flawless shopping experience and increased sales.

Reach new prospective customers through search engines, by leveraging fast, mobile-friendly, SEO optimized eCommerce solution. When your eCommerce platform is online, it allows your customers to shop with you where, how, and when they want.

One more crucial thing is to become mobile-friendly and leverage the vast amount of mobile users who shop online. Turning every pixel on your web store to be responsive so that your customers have the same great experience, whether they choose to buy from a mobile, a tablet, or a personal computer.

The next significant opportunity from being online is to collect lead and customer data from buyers – the most valuable customer list you have and use it for email marketing.

Give your customers a rich experience in your eCommerce store and your customers will come again and again. 

Why you need a personal touch and why people choose to shop online?

The evolution of the Internet has accessed a genuinely global reach to customers in almost any field. The downside of this era is that people have lower attention spans. To get a chance of selling and to improve the efficiency of marketing, you have to get attention and inspire people to action.

One of the best ways to do this is through personalization. Give your customers a great personal experience, include their name in emails you sent them, or show specific promotions only to individual consumers when they visit a website.

Personalized e-mails improve click-through rates by 14 percent, and conversion rates by 10 percent. It’s studied, that e-mails with personalized subject lines have 26 percent higher unique open rates than non-personalized. Besides, a study of 650 multi-channel marketing campaigns revealed that personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients.

Also, adding personalization experience to shopping could lift sales by 7.8 percent. Calls-to-action targeted to the user had a 42 percent higher view-to-submission rate than calls-to-action that were the same for all visitors.


There are many reasons why people choose to shop online. Most popular are – compulsive shopping, discreet purchasing, no pressure for decision making, transparency, no crowds, comparison of features, feedback and Review from fellow customers, better prices, many exclusive deals, and offers, product variety, secure payment options and many other.

Almost all in-house marketers agree that website personalization is critical to current and future success. Half of the digital marketers agree that “the ability to personalize content is fundamental to their online strategy.

Not only marketers but also half of the consumers like it when brands personalize messaging and offers. Also, almost half of consumers buy more from retailers who personalize the shopping experience across channels. And, consumers are okay with giving out personal information on a website as long as it’s for their benefit and being used in responsible ways. On the other hand, online consumers get frustrated with sites when content (e.g., offers, ads, promotions, etc.) appears that has nothing to do with their interests.

eCommerce solutions for different Industries


B2B e-commerce is simply defined as e-commerce between companies. While B2C ecommerce gets the most media attention, B2B ecommerce is the bigger revenue generator. B2B websites become more like B2C. Online B2B sellers now understand that the customer experience in a B2B environment is just as important as for B2C.

Globally, by 2020 the B2B ecommerce market will be twice as large as the B2C market — $6.7 trillion vs. $3.2 trillion — according to research provider Frost & Sullivan.

One-to-many. In a direct model, companies have their own B2B online store, where customers can purchase goods.

Many-to-many. This Model involves companies joining an extensive online B2B marketplace. This can be a private market in which companies choose to form a closed network, or a public marketplace, which is open to all suppliers in a particular market.


Have applied such solution


Business-to-consumer e-commerce, or commerce between companies and consumers. It involves information, physical goods, digital goods etc.

  • B2C e-commerce reduces transactions costs (particularly search costs) by increasing consumer access to information and allowing consumers to find the most competitive price for a product or service.

  • B2C e-commerce also reduces market entry barriers since the cost of putting up and maintaining a Web site is much cheaper than installing a “brick-and-mortar” structure for a firm.


Have applied such solution

Business-to-government is generally defined as commerce between companies and the public sector.

It refers to the use of the Internet for public procurement, licensing procedures, and other government-related operations.


Consumer-to-consumer or C2C is the oldest form of e-commerce, for example websites offering free classified advertisements, auctions, forums, and individual pages for start-up entrepreneurs.

C2C is simply commerce between private individuals or consumers. This Model involves individuals joining an extensive online C2C marketplace. This can be a private market in which participants choose to form a closed network, or a public marketplace, which is open to all members.


Mobile commerce

M-commerce (mobile commerce) is essentially shopping from mobile devices – the buying and selling of goods and services through wireless technology-i.e. handheld devices such as cellular telephones and personal digital assistants (PDAs).

Brick-and-mortar retailers should focus even more on online strategies. Consumer mindshare continues to be split across multiple devices. Marketers need to use both desktop and mobile marketing effectively to maximize their sales. Cross-device marketing is real and drives significant value for advertisers.

Mobile share has grown to 40% of eCommerce transactions globally and soon enough, if not already, will exceed Desktop sales.

How do we do it?

The Team
  • Strong, talented in-house team, no 3rd country outsourcing

  • 100% Europe Based reliable team of experienced developers, project managers and domain experts – we provide best software Engineers at an affordable price

  • Co-Funders of TechHub Riga

  • Organizer of Ruby on Rails Baltics Community groups on LinkedIn, Facebook and Meetup

  • Extensive knowledge of latest technology trends, modern application frameworks, advanced development techniques and quality-driven delivery model to minimize development time, programming efforts and overall project costs, without sacrificing quality.

  • Web developers with a love for learning. In the tech space, skills become obsolete every two years, give or take. So, it’s better to hire a web developer who can learn new technologies easily rather than someone who knows a specific technology now but may not adapt when a new one comes along.

  • Staying up-to-date with the latest technology

The Management
  • Agile Scrum Project management methodology is not just a management process, it’s a style of work that incorporates many project management core values like: Communication, Transparency, incremental development, short development cycles.

  • Mature yet completely transparent project management that matches your business realities and expectations.

  • Coding Guidelines and Standards

  • Use of Model-View-Controller (MVC) – separating Program Logic and Actions from Layout and Design, allowing multiples simultaneous designs and interfaces, based on same background functionality. Reducing development and testing time, and creating native multi-platform applications.

  • Working in short development iteration cycles we can quickly build working prototypes to test and evaluate before going public.

  • Short development cycles allow market-driven development with a flexibility to quickly adapt to market needs and desires.

  • Our customers are free to attend any and all planning and development meeting to give direct feedback, and clarifying questions to achieve the best result.

  • Solid Version Control System

Quality assurance and tests
  • In all projects we perform a thorough automated system Testing, to maintain high quality and eliminate any bugs way before they reach public stage.

  • Performance, load, and stress testing.

  • Almost every feature in the systems has its own quality test, to make sure any new updates do not affect previous systems.

  • Thorough testing enables uninterrupted development, less bugs in production systems.

  • Clean, highly maintainable code. Keeping the code clean and labeled properly, so someone else can easily work with the code. It reduces total production time (especially for complex systems), allows quick problem solving, is faster and more stable, easy updates and migrations, simple scalability.

  • Multi-browser compatibility.

  • Excellent usability, scalability and universal compatibility

  • Wide experience in different domains, solutions and technologies – we can build the type of system you’re looking for.

  • Almost no system is entirely new, there are always parallels in structural, functional or technological level and in a new domain this can even be an advantage if you want to introduce fresh innovative solutions and approaches.

  • Industry leading Design – whether you prefer Ralistic (skeuomorphic), Flat or the new and trending Google’s Material design, we’ve got you covered.

  • Industries and/or segments covered (Preferably graphics with text, Only Links to Solutions Below with larger graphics and more solutions) – Social Networks, Community sites, Crowdfunding Sites, Ecommerce

    Web Portals, Media Content Distribution, Data Mining and Advanced analytics, E-Learning and Online Training, Logistics and Geographic Information Systems

  • In-House Open-Source content management system nominated for Award

  • Incremental product delivery, Multi-level staging environment, continuous integration, fast development

  • Experience in the technology you want your system built in

  • Cross platform and cross device support, advanced front-end frameworks

  • Resilient server infrastructure

  • Personalized emails improve click through rates by 14 percent, and conversion rates by 10 percent.

    Emails with personalized subject lines have 26 percent higher unique open rates than non-personalized emails.

    Study of 650 multi-channel marketing campaigns revealed that personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients.

    Adding personalization experience to shopping could lift sales by 7.8 percent.

    Calls-to-action targeted to the user had a 42 percent higher view-to-submission rate than calls-to-action that were the same for all visitors.

    Number of people who frequently seek out discounts when making purchases online grew by almost half (44%) over a 12 month period (from 23% in 2014 to 33% in 2015).

  • Advanced technologies

Ruby on Rails

Ruby on rails deserves their own section because it is the basement of most of our advanced web applications. Ruby on Rails has been the platform of choice of many world famous companies like Twitter (in the beginning), Shopify, Crunchbase, Groupon, AirBnB, SoundCloud, Hulu, SlideShare and others. It is the primary choice of most new tech companies in Silicon Alley USA.

Expertise and Solutions

Free Consultation and Quote

Contact us for a consultation, project analysis, and a free quote for your Custom Web development project.

Let us go through the main points to find the best possible solution for your particular idea and project, and then you can decide if you’d like us to perform this project for you.

There is no pressure or obligation to work with us after the call. If you decide not to work with us, at least you will have great advice from experts working in the industry for more than ten years – we’ve seen a lot.

We offer a Satisfaction guarantee, Custom designs, Agile/Scrum incremental development methodology, Quality assurance and testing, Europe based team, Free consultation, and a free quote. 

P.S. We are a small, consolidated and resilient team, but to maintain our quality standards and full attention to project management and development, there is a limited number of projects we can take on.

And we want to keep it that way!


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