You don’t need another e-commerce platform. Whether you’re in retail, digital, publishing, or media, you want your eCommerce shop to work for you, not the other way around. You need a solution that extends your core business to a new, more significant customer base and growth opportunities.
Stand-alone e-commerce systems that power a storefront are yesterday’s technology.
Customized eCommerce software is designed to resolve shortcomings of global eCommerce platforms, reduce complexity, increase speed, and adjust to your systems and procedures. It’s not just another web-front – it is an extension of your business. Well developed eCommerce platforms manage your business transaction smoothly. Therefore Tailor-made solutions to simplify the checkout process, achieve better cart page experience, and eliminate stumbling blocks, to create a flawless shopping experience and increased sales.
Reach new prospective customers through search engines, by leveraging fast, mobile-friendly, SEO optimized eCommerce solution. When your eCommerce platform is online, it allows your customers to shop with you where, how, and when they want.
One more crucial thing is to become mobile-friendly and leverage the vast amount of mobile users who shop online. Turning every pixel on your web store to be responsive so that your customers have the same great experience, whether they choose to buy from a mobile, a tablet, or a personal computer.
The next significant opportunity from being online is to collect lead and customer data from buyers – the most valuable customer list you have and use it for email marketing.
Give your customers a rich experience in your eCommerce store and your customers will come again and again.
The evolution of the Internet has accessed a genuinely global reach to customers in almost any field. The downside of this era is that people have lower attention spans. To get a chance of selling and to improve the efficiency of marketing, you have to get attention and inspire people to action.
One of the best ways to do this is through personalization. Give your customers a great personal experience, include their name in emails you sent them, or show specific promotions only to individual consumers when they visit a website.
Personalized e-mails improve click-through rates by 14 percent, and conversion rates by 10 percent. It’s studied, that e-mails with personalized subject lines have 26 percent higher unique open rates than non-personalized. Besides, a study of 650 multi-channel marketing campaigns revealed that personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients.
Also, adding personalization experience to shopping could lift sales by 7.8 percent. Calls-to-action targeted to the user had a 42 percent higher view-to-submission rate than calls-to-action that were the same for all visitors.
There are many reasons why people choose to shop online. Most popular are – compulsive shopping, discreet purchasing, no pressure for decision making, transparency, no crowds, comparison of features, feedback and Review from fellow customers, better prices, many exclusive deals, and offers, product variety, secure payment options and many other.
Almost all in-house marketers agree that website personalization is critical to current and future success. Half of the digital marketers agree that “the ability to personalize content is fundamental to their online strategy.
Not only marketers but also half of the consumers like it when brands personalize messaging and offers. Also, almost half of consumers buy more from retailers who personalize the shopping experience across channels. And, consumers are okay with giving out personal information on a website as long as it’s for their benefit and being used in responsible ways. On the other hand, online consumers get frustrated with sites when content (e.g., offers, ads, promotions, etc.) appears that has nothing to do with their interests.