Web Design and Usability

Good design – big business opportunity

If you’re not including “good design” in your product strategy, you’re missing a big business opportunity.

“Design is not just what it looks like and feels like. Design is how it works.” -Steve Jobs

The Design Value Index Study shows ten year returns yielding 2.19 times (219%) that of the S&P 500. Design is a branding and marketing tool that can dramatically improve results. But if you do it poorly, you can get the opposite.

Good web design can do more than making a site look good – it can be a powerful strategic weapon that enhances financial returns and creates a competitive advantage. Pleasurable experiences help bring people back and encourage them to become more loyal visitors. To earn your audience’s trust, you have to tell something meaningful and engaging to them.

Your customers are savvy – and getting savvier every day. Your customer’s sense when something is being puffed up, they notice when something is outdated, and they can smell it when something is not what it appears to be. And they don’t like it. Users who don’t find what they are looking for will abandon your website within 10-20 seconds (Nielsen Norman Group).

The design has emerged as one of the most effective ways to engage your audience’s attention. Design influences the decisions your audience makes. Every point of contact should say what you mean to say. They will filter out everything they don’t trust.

Professional consultations, specification analysis, risk, and budget estimates, quick prototypes, proof of concepts, or minimum viable product (MVP), this is all you can get at IT House even before you commit to full-scale development.

Ten principes for good design

Good design is:

1. Is innovative. The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

2. Makes a product understandable. It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

3. Is long-lasting. It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.

4. Is as less as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.

5. Is unobtrusive. Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should, therefore, be both neutral and restrained, to leave room for the user’s self-expression.

6. Is aesthetic. The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

7. Is environmentally-friendly. The design makes an essential contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.

8. Makes a product useful. A product is bought to be used. It has to satisfy specific criteria, not only functional but also psychological and aesthetic. Good design emphasizes the usefulness of a product while disregarding anything that could detract from it.

9. Is thorough down to the last detail. Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.

10. Is honest. It does not make a product more innovative, powerful, or valuable than it is. It does not attempt to manipulate the consumer with promises that cannot be kept.

Business Applications

New custom application development

Complexity delivered in a simple solution, create projects faster—by using tested and reliable Ruby on Rails framework and agile development practices.

  • Clean, concise code that accomplishes exactly what you need elegantly and effectively.

  • – Quality first without sacrificing superior quality.

Back-end services for mobile or web solutions

Transparent middle-ware and powerful back-end services bringing a seamless data interchange between front side application and background system architecture.

We use Model-View-Controller (MVC) – separating Program Logic and Actions from Layout and Design, allowing multiple simultaneous designs and interfaces, based on same background functionality.

Reducing testing and development time, and creating native multi-platform functionality.

Advanced front-end development

When exceptional functionality meets beautiful design—that’s when your website really makes an impact.

Create an interface that your users want to use and actually enjoy.

Combine an artistic spirit with a business mind, providing a website that not only looks great, stands out and is practical, but achieves your goals at the same time.

Existing system improvement, re-design

Follow the latest trends in design and technology, to give your customers the functionality, atmosphere and support they deserve.

  • New and extended functionality

  • Improved usability and user experience

  • Improved website conversions and sales

  • Stand out from your competitors and attract new loyal customers

Third party platform integration and customization

A fully functional end-to-end solution that connects all your systems to work in synergy.

  • Seamless data transfer

  • Always up-to-date information

  • A complete overview of business related information

  • Interactive dashboards and triggers

  • New and extended functionality

How do we do it?

The Team
  • Strong, talented in-house team, no 3rd country outsourcing

  • 100% Europe Based reliable team of experienced developers, project managers and domain experts – we provide best software Engineers at an affordable price

  • Co-Funders of TechHub Riga

  • Organizer of Ruby on Rails Baltics Community groups on LinkedIn, Facebook and Meetup

  • Extensive knowledge of latest technology trends, modern application frameworks, advanced development techniques and quality-driven delivery model to minimize development time, programming efforts and overall project costs, without sacrificing quality.

  • Web developers with a love for learning. In the tech space, skills become obsolete every two years, give or take. So, it’s better to hire a web developer who can learn new technologies easily rather than someone who knows a specific technology now but may not adapt when a new one comes along.

  • Staying up-to-date with the latest technology

The Management
  • Agile Scrum Project management methodology is not just a management process, it’s a style of work that incorporates many project management core values like: Communication, Transparency, incremental development, short development cycles.

  • Mature yet completely transparent project management that matches your business realities and expectations.

  • Coding Guidelines and Standards

  • Use of Model-View-Controller (MVC) – separating Program Logic and Actions from Layout and Design, allowing multiples simultaneous designs and interfaces, based on same background functionality. Reducing development and testing time, and creating native multi-platform applications.

  • Working in short development iteration cycles we can quickly build working prototypes to test and evaluate before going public.

  • Short development cycles allow market-driven development with a flexibility to quickly adapt to market needs and desires.

  • Our customers are free to attend any and all planning and development meeting to give direct feedback, and clarifying questions to achieve the best result.

  • Solid Version Control System

Quality assurance and tests
  • In all projects we perform a thorough automated system Testing, to maintain high quality and eliminate any bugs way before they reach public stage.

  • Performance, load, and stress testing.

  • Almost every feature in the systems has its own quality test, to make sure any new updates do not affect previous systems.

  • Thorough testing enables uninterrupted development, less bugs in production systems.

  • Clean, highly maintainable code. Keeping the code clean and labeled properly, so someone else can easily work with the code. It reduces total production time (especially for complex systems), allows quick problem solving, is faster and more stable, easy updates and migrations, simple scalability.

  • Multi-browser compatibility.

  • Excellent usability, scalability and universal compatibility

  • Wide experience in different domains, solutions and technologies – we can build the type of system you’re looking for.

  • Almost no system is entirely new, there are always parallels in structural, functional or technological level and in a new domain this can even be an advantage if you want to introduce fresh innovative solutions and approaches.

  • Industry leading Design – whether you prefer Ralistic (skeuomorphic), Flat or the new and trending Google’s Material design, we’ve got you covered.

  • Industries and/or segments covered (Preferably graphics with text, Only Links to Solutions Below with larger graphics and more solutions) – Social Networks, Community sites, Crowdfunding Sites, Ecommerce

    Web Portals, Media Content Distribution, Data Mining and Advanced analytics, E-Learning and Online Training, Logistics and Geographic Information Systems

  • In-House Open-Source content management system nominated for Award

  • Incremental product delivery, Multi-level staging environment, continuous integration, fast development

  • Experience in the technology you want your system built in

  • Cross platform and cross device support, advanced front-end frameworks

  • Resilient server infrastructure

  • Advanced technologies

Start you project with IT House right now

Expertise and Solutions

Free Consultation and Quote

Contact us for a consultation, project analysis, and a free quote for your Custom Web development project.

Let us go through the main points to find the best possible solution for your particular idea and project, and then you can decide if you’d like us to perform this project for you.

There is no pressure or obligation to work with us after the call. If you decide not to work with us, at least you will have great advice from experts working in the industry for more than ten years – we’ve seen a lot.

We offer a Satisfaction guarantee, Custom designs, Agile/Scrum incremental development methodology, Quality assurance and testing, Europe based team, Free consultation, and a free quote. 

P.S. We are a small, consolidated and resilient team, but to maintain our quality standards and full attention to project management and development, there is a limited number of projects we can take on.

And we want to keep it that way!


    Email address*

    Phone number*

    Your message